RTBlog
Online media measurement -- specifically viewability -- has surfaced as the topic of the week. The Media Rating Council isn't yet ready to give the thumbs up on authorizing viewability … Read the whole story
Despite all the bells and whistles, programmatic buying still has plenty of room for growth in terms of adoption and understanding. A new report … Read the whole story
- COMMENTARY
ClickZ has published an article listing three challenges "stand[ing] in the way of offering premium programmatic via real-time bidding (RTB)." Read the whole story
Media audience researcher GfK MRI has struck deals with three of the online industry's biggest data management platforms (DMP) -- BlueKai, eXelate and Lotame … Read the whole story
"[Company] is best-known for its groundbreaking cross-screen technology, housed within its [Platform]. [Platform's] device data management system is the [Company] Device Graph. Read the whole story
The Media Rating Council, which Monday officially authorized "viewable" metrics as the advertising currency for non-video online advertising, said it technically is holding off … Read the whole story
Digital-marketing tech company IgnitionOne has released its Q1 2014 digital marketing report, highlighting the programmatic display marketplace in one section. As expected, Q1 "saw … Read the whole story
The agency was behind the iconic catch phrase "If You See Something, Say Something," which it created for long-time client Metropolitan Transit Authority. And … Read the whole story
