RTBlog
TV, social media and second-screening seem to be a trifecta made in advertising heaven, but the "second screen" can be a confusing carousel featuring desktops, tablets and smartphones. (And don't … Read the whole story
Perhaps no trend has been more apparent thus far in 2014 than the marriage of native and programmatic, and it's one that appears far … Read the whole story
- COMMENTARY
The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or "programmatic" marketing isn't just … Read the whole story
Jumpstart Automotive Group has partnered with Rubicon Project to launch a private exchange for auto advertisers. Jumpstart is a division of Hearst Magazines. Included … Read the whole story
- COMMENTARY
Havas Media's head of research, Joe Abruzzo, recently posted a really great analysis of broadcast and cable audiences. In it, he puts a new … Read the whole story
Mobile ad platform TapSense on Wednesday announced it has created a fund to coax mobile publishers to use real-time bidding (RTB) to sell their … Read the whole story
- COMMENTARY
The Drum has posted an article arguing that "digital convergence will make programmatic more friend than foe." The piece warns that programmatic traders should … Read the whole story
Nexage on Wednesday announced the appointment of Ray Colwell as senior vice president of global business development. He will work from the company's Boston … Read the whole story
- COMMENTARY
It's that time of year again, mobile marketing fans. MITX's annual Mobile Summit will convene on April 24. This year's event will focus on … Read the whole story
Ever since Facebook opened up the news feed to advertising, display ads on the right side of the page have become also-rans in the … Read the whole story
