RTBlog
I wrote about the ad tech industry's push toward "omni" just one week ago, and new research from Forrester highlights why the trend is so prevalent. The research firm says … Read the whole story
Research firm Forrester analyzed and scored what they deemed to be the "six most significant providers" in the supply-side platform (SSP) category: AOL Platforms, … Read the whole story
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announced the launch of a buy-side platform for local marketers. The new platform … Read the whole story
Merkle, a customer relationship management (CRM) agency, on Wednesday announced it has partnered with [x+1], a data management platform (DMP). Merkle will license Origin, … Read the whole story
Supply-side platform (SSP) PubMatic on Tuesday announced the appointment of Jason Barnes as VP of Asia-Pacific. Read the whole story
Having announced multi-brand sponsorships with major North American soccer teams, organizations and players last fall, Mondelez has unveiled the umbrella campaign, dubbed #PassTheLove, and … Read the whole story
- COMMENTARY
The business world is prone to radical changes, and change brings a mix of feelings, many of them negative. Yet transition occurs whether industries … Read the whole story
