RTBlog
by Tyler Loechner, Staff Writer
In a move that is indicative of the larger trend of agencies arming up for programmatic, digital ad agency Essence recently announced the appointment of Oscar Garza to director of … Read the whole story
by Tyler Loechner
In the programmatic ad space, private exchanges and "programmatic direct" software have emerged as two of the most popular methods for trading higher-quality inventory. … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Months of whisperings and public murmurings have finally led to the unveiling of Amazon's over-the-top (OTT) device, the fireTV. Myriad of articles have focused … Read the whole story
by Tyler Loechner
Turn on Monday announced the appointments of Stan Meresman and Becky Saeger to its board of directors. Meresman is a board member at LinkedIn, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Dax Hamman, chief product officer at Chango, wants people to stop saying programmatic is limited. In a blog post on iMedia Connection, Hamman writes … Read the whole story
by Larissa Faw
Publicis Groupe is the first agency holding company and ninth corporate member to join the NYC Media Lab. The lab, launched in 2010 by … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Street on Friday posted an article exploring the possibilities of a Yahoo-AOL merger, noting that Yahoo could be attracted to AOL's strong programmatic … Read the whole story
by Laurie Sullivan
Marketers will spend more on search marketing although it is becoming increasingly challenging to measure campaign returns. To ease the pain, many will make … Read the whole story
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by Amy Corr
GroupM China promoted Tony Chen to the newly created role of chief digital officer, China/Taiwan, a newly created position. Most recently, Chen was president … Read the whole story