RTBlog
by Tyler Loechner, Staff Writer
This week, Rocket Fuel announced its intention to acquire [x+1] for roughly $230 million. The deal is significant because both companies have established themselves as major players in the ad … Read the whole story
by Tyler Loechner
AOL on Wednesday released its Q2 2014 results, and once again programmatic was a large part of the story. AOL Platforms -- the division … Read the whole story
by Tyler Loechner
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansion with the appointment of Chris Stark as senior vice president of product … Read the whole story
by Tyler Loechner
Rubicon Project has announced the appointment of Patrizio Zanatta as managing director, Latin America. Zanatta will work from the company's Miami office and will … Read the whole story
by Tyler Loechner
Adaptive Media, a supply-side platform (SSP), is expected to Thursday announce the appointment of Daryl McNutt as its chief marketing officer. Read the whole story
by Gavin O'Malley
BuzzFeed has tapped former Huffington Post head Greg Coleman as its new president. The hire follows the loss of Jon Steinberg, BuzzFeed co-founder, former … Read the whole story
by Laurie Sullivan
Hackers slipping malicious software into online advertisements and emails continue to create risks for brands. In fact, 91.7% of major brands fail to provide … Read the whole story
COMMENTARY
by Scott Varland
Many in the industry would agree that the Holy Grail of a campaign is in understanding your consumer; where they are, who they are, … Read the whole story
COMMENTARY
by Sara Sisenwein
New technologies can now pair the large and diverse reach of terrestrial broadcast radio with mobile engagement to create interactive radio campaigns. Now when … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
LinkedIn recently acquired Bizo, and I have to say it was a great move for everyone involved. It's a marriage of two really strong … Read the whole story