Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, arguing that marketers can be gamed if they aren't careful. Real-Time Daily spoke with Shirley Xu-Weldon, VP of analytics … Read the whole story
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to … Read the whole story
I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the … Read the whole story
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its position in mobile marketing and advertising, and audience and tracking services. Read the whole story
Advertising Age has posted an article arguing that ad tech isn't a threat to agencies, but rather an opportunity. Read the whole story
AnyClip Media, a programmatic video ad platform, has brought on Alex Liverant, former co-founder and chief technology officer of DoubleVerify, as its new CTO. … Read the whole story
Before the digital marketing world rushes to congratulate Facebook on its cross-digital channel-tracking service, let's not forget a couple of inconvenient truths. Namely, four … Read the whole story
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story
According a new study by Nielsen, the rise of social TV has changed the television viewing relationship between viewer and show, and Americans are … Read the whole story
Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the … Read the whole story
Global digital agency Essence, hired Rob Reifenheiser as North American head of media, charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment … Read the whole story