RTBlog
Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, a large retargeting firm, about the programmatic ad industry, the tech underneath it all and the growing pool of … Read the whole story
Rubicon Project, a major ad exchange and ad tech provider, on Monday announced it has acquired iSocket and Shiny Ads, two leading "programmatic direct" … Read the whole story
Yahoo Japan has announced a partnership with media measurement firm Integral Ad Science to bring additional brand safety measurement tools to its ad offerings. … Read the whole story
Following Rocket Fuel's strong Q3 earnings report, BMO Capital Markets has increased its target on shares of FUEL from $17 to $18. BMO writes … Read the whole story
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One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will … Read the whole story
Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee … Read the whole story
- COMMENTARY
As I write this, a blue couch is stalking me. It's a contemporary sectional that would be a worthy replacement for the aging grey … Read the whole story
- COMMENTARY
Just a year after seriously reducing organic reach on the social network, Facebook is looking to further demote promotional messages -- unless a brand … Read the whole story
