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eBay Steps Up Mobile Programmatic

  • The Drum, Friday, November 14, 2014 6:30 AM

eBay is stepping up its mobile ad offering with the launch of a suite of native formats, which will in time be sold programmatically, according to its head of advertising Phuong Nguyen. The auction site, which now trades the majority of its inventory programmatically is aiming to roll out a series of mobile native ad formats before the end of the year, designed to seamlessly fit with the site environment. The native mobile ads will initially be traded directly, but eBay is also looking at opening up the inventory to programmatic trading in 2015.

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