For years now, the digital ad industry has claimed that programmatic ad technologies would be applied to more "premium" ad buys; that programmatic would graduate from the real-time bidding of … Read the whole story
Coull, a UK-based video ad network, on Wednesday announced a partnership with PubMatic to create a private marketplace for in-video overlay advertising. The announcement … Read the whole story
AudienceScience, a digital ad tech company that works directly with brands, on Wednesday announced the launch of a new ad-buying platform, dubbed Helios. Helios … Read the whole story
Morningstar, an investment research and management firm, is adopting programmatic sales for its UK division through a partnership with Improve Digital. Morningstar UK will … Read the whole story
Jivox, a digital ad platform, on Wednesday announced it has integrated its ad server with Mediaocean's addressable ad management platform, Prisma. The integration eliminates … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), on Tuesday announced the launch of a mobile ad platform, dubbed Adform Go. The platform is connected to … Read the whole story
Wade Rifkin, former VP of programmatic at DigitasLBI, has joined ShareThis as VP of programmatic partnerships. ShareThis is a social ad platform. Read the whole story
Undertone, an online ad network that has been transitioning into an ad tech firm, on Wednesday announced the appointments of Mark Attarian as its … Read the whole story
Even though data management is a huge challenge for most advertisers and publishers, the industry is getting a handle on the must-have set of … Read the whole story
While native advertising is quickly becoming available through programmatic channels, media planners need to consider the inherent distinctions between native and display when formulating … Read the whole story
You are the cookie now, and this has big implications we are only beginning to glean. As data tracking and pooling gauge more intimate … Read the whole story
With the right analytical approach, marketers can distinguish mountains from molehills and create messaging and brand strategies accordingly. Here are three methods for quantifying … Read the whole story