Real-Time Daily
Wednesday, November 26, 2014
  • Exelate Receives BPA Certification For B2B Audience Data

    Data management platform (DMP) and data provider eXelate on Tuesday announced that independent auditing organization BPA Worldwide has certified eXelate's online B2B audience data. Read the whole story

  • Fantastic Four: Comparing Agency Trading Desks' Programmatic Efforts

    The Fantastic Four agency holding groups, and their respective trading desk efforts in programmatic, have been debated, followed, loved and hated. Many have even … Read the whole story

  • Genesis Media Adds SSP Capabilities To Video Platform

    Genesis Media, an online video tech company, on Tuesday announced its platform now has supply-side platform (SSP) capabilities, letting publishers tap into programmatic demand … Read the whole story

  • Google Finally Gets It

    During the Web Summit in early November, Google's global CMO, Lorraine Twohill, talked to UK marketing publication The Drum about Google's plans to move … Read the whole story

  • Boni Joins Mobile DSP Taptica As VP Of Products

    Taptica, a mobile demand-side platform (DSP), on Tuesday announced the appointment of Dekel Boni as VP of products. He will work from the company's … Read the whole story

  • Winning The Cyber Monday Wars

    While Cyber Monday has a relatively short history, providing marketers with scant perspective on which to draw, its incredible growth implies that retailers without … Read the whole story

  • The Ultimate Accountability For Marketing Is Sales

    For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency. The pendulum shifted recently, with marketers now … Read the whole story