RTBlog
by Tyler Loechner, Staff Writer
Despite a recent study from Google noting that 56.1% of all impressions served on its display platforms (including Google and DoubleClick) are not viewable, Google still tops the chart when … Read the whole story
by Tyler Loechner
Helping bridge the gap between television and digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never … Read the whole story
by Joe Mandese
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
COMMENTARY
by Doug Camplejohn
Most marketers know that big data contains valuable information that, when used properly, can transform their marketing. The problem is that these large data … Read the whole story
-
by Tyler Loechner
140 Proof, a mobile ad targeting firm, on Tuesday announced a partnership with PubMatic, a supply-side platform (SSP), to allow advertisers to programmatically tap … Read the whole story
-
by Tyler Loechner
"The video advertising market is primed for dramatic growth in the coming years, and [Company's] Ad-IX platform helps key players in the real-time bidding … Read the whole story
by Laurie Sullivan
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
COMMENTARY
by Patrick Reynolds, Columnist
Whether radio has "too many" ads is a matter of taste and perspective. Twelve minutes of advertising in an hour is 20%. Maybe that's … Read the whole story
by Karl Greenberg
The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Just a few days after Google revealed that just over half of digital advertisements are not viewable, The Drum has put together a round-robin … Read the whole story