The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with the digital video and TV worlds … Read the whole story
Demand-side platform Turn on Thursday added several new "Deal ID" integrations to mobile and video supply partners. Its new video and mobile Deal ID … Read the whole story
Software vendors will often focus on selling a suite of products to their customers for reasons which should benefit everyone involved. A customer will … Read the whole story
Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform. Following the campaign, Hotels.com and … Read the whole story
Bannersnack, a startup that aims to make online advertising smarter, has launched Bannersnack-for-Agencies, a platform for advertising professionals. Within the service, agencies get both … Read the whole story
Persado, a "marketing language engine" that uses algorithms to generate copy, on Thursday announced it has raised $21 million in a Series B round … Read the whole story
Norway-based Cxense, a data management company, has developed technology that turns any image viewed in a browser into a 3D interactive image. That means … Read the whole story
The line has become one of PepsiCo's most successful beverage introductions of the past decade. Its sales jumped by more than 50% in its … Read the whole story
The key to doing great marketing with a particular type of data is to a) quickly understand what it is useful for and what … Read the whole story
Microsoft on Wednesday announced HoloLens, a wireless smart headset that blends holographs with the real world. The company said it would build an ecosystem … Read the whole story