RTBlog
by Tyler Loechner, Staff Writer
Reuters notes that PepsiCo and Anheuser Busch will work with Twitter to create "war rooms" for real-time marketing at this year's Super Bowl -- a melodramatic term if you ask … Read the whole story
by Tyler Loechner
Rocket Fuel on Wednesday announced it has opened an office in Sao Paulo, Brazil, marking the company's expansion to Latin America. Rocket Fuel has … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Adobe thinks that larger smartphone screen sizes are already having an impact on mobile ad effectiveness. OK, maybe. But we are still waiting for … Read the whole story
by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Wednesday announced the appointments of Ari Buchalter and Michael Lamb as co-presidents. Buchalter will lead the company's "Platform" … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Click-through rates and impressions are now effectively meaningless and so, as "The Guardian" is showing, we're moving to an era when time will be … Read the whole story
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by Tyler Loechner
Thinknear, the mobile advertising arm of wireless location services firm Telenav, on Wednesday announced it has partnered with Twitter's MoPub to bring native ad … Read the whole story
COMMENTARY
by Melissa Mackey
We humans will wear almost anything as jewelry, but we're much more conservative when it comes to our faces. We don't want to put … Read the whole story
by Laurie Sullivan
Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It … Read the whole story
COMMENTARY
by Mallory Russell
When Facebook announced last fall that its video metrics would be made public, the media began to speculate. Would this data prove that Facebook … Read the whole story
by Gavin O'Malley
Calling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales "lift" as a … Read the whole story
by Karl Greenberg
The Economist Intelligence Unit has done a study on behalf of marketing enterprise software company Marketo, Inc., to get CMO perspectives on how well … Read the whole story