RTBlog
by Tyler Loechner, Staff Writer
"Real-time marketing" at this year's Super Bowl was less about reacting to unplanned moments and more about preplanned mini campaigns -- or the launch of new campaigns entirely. According to … Read the whole story
by Tyler Loechner
Forbes has tapped AOL's Gravity -- the personalized content recommendation platform that AOL acquired for $83 million one year ago -- as its exclusive … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come … Read the whole story
by Tyler Loechner
AdTruth, a device identification tech firm which was acquired by data-driven marketing firm Experian nearly 18 months ago, is rolling out a new platform … Read the whole story
COMMENTARY
by Paul Marobella
The trend du jour for brands with scale, it seems, is finding an agency or holding company to bundle under a common structure. This … Read the whole story
by Tyler Loechner
AOL's programmatic video ad platform, Adap.tv, on Friday announced the appointment of Yasmin Sanders as senior director of programmatic TV, AU. She will be … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P … Read the whole story
by Laurie Sullivan
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in local cultural nuances of digital audiences and ad platforms, will launch in the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Native has finally got its set of industry guidelines to reinforce what was already widely observed best practice. So marketers beware -- the one … Read the whole story
COMMENTARY
by Matt Alcone
By now, most marketers and retailers have done a test of beacons and understand how they will dramatically change the landscape of brand, retailer … Read the whole story
by Laurie Sullivan
Tony Fadell, the creator of the smart thermostat at Nest Labs, will take charge of the next incarnation for Google Glass. The next version … Read the whole story