RTBlog
by Tyler Loechner, Staff Writer
The anti-piracy program unveiled Tuesday by the ad industry group known as the Trustworthy Accountability Group (TAG) serves as a reminder that the digital ad industry's quality concerns run deep. … Read the whole story
by Tyler Loechner
The Trustworthy Accountability Group -- launched last year by the IAB, ANA and the 4As -- on Tuesday unveiled an anti-piracy program, calling it … Read the whole story
COMMENTARY
by Katie Meier
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story
by Tyler Loechner
David Moore, president of WPP Digital and chairman of Xaxis, was on Monday named chairman of the board for the IAB Technology Laboratory. The … Read the whole story
COMMENTARY
by Ray Kingman, Op-Ed Contributor
On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events … Read the whole story
by Tyler Loechner
PulsePoint, an online ad exchange, on Monday announced the appointment of Jack Dempsey Southerland III as SVP of programmatic solutions. Southerland was formerly SVP … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While beacons are popping up in many different industries and locations, the most significant impact this year likely will be in retail. While still … Read the whole story
by Tyler Loechner
OpenX, an ad tech firm founded in 2008, on Monday announced it surpassed $100 million in revenue in 2014. The company says its core … Read the whole story
by Laurie Sullivan
Yieldex on Tuesday will release a tool in Yieldex Analytics that allows publishers to predict viewable impressions based on historical data to support advertisers … Read the whole story