RTBlog
Machine-based ad trading is leading to fewer human interactions, but that hasn't stopped marketers from getting social. A new report notes that social ad buys represent nearly 30% of all … Read the whole story
Visible Measures, a Boston-based ad tech firm and demand-side platform, is taking measures to ensure that video ads are visible. The company on Thursday … Read the whole story
- COMMENTARY
There are many words that conjure up romantic images and associations, but programmatic is certainly not one of them. The old saying is that … Read the whole story
Forensiq, a digital ad fraud detection firm, has announced the appointment of Mike Rosner and chief revenue officer. He officially joined the company earlier … Read the whole story
- COMMENTARY
Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session … Read the whole story
Programmatic or automated ad buying could put a stake in the heart of multichannel networks or force them to rethink their business model. One … Read the whole story
- COMMENTARY
As an online publisher, you probably use audience targeting: whether done through algorithms or manually by an editor, the aim of audience targeting is … Read the whole story
Programmatic supply-side platform (SSP) sovrn Holdings on Thursday announced the appointment of Todd Siegler as chief operating officer. Per a release, He will oversee … Read the whole story
- COMMENTARY
Everybody is talking about native advertising as the future, but it's a meaningless term that spans two totally different concepts. How about we define … Read the whole story
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
AutoWeb, a vehicle search engine with social sharing features, has secured a deal with adMarketplace to serve custom-designed targeted paid-search advertising in site results. … Read the whole story
