RTBlog
by Tyler Loechner, Staff Writer
Machine-based ad trading is leading to fewer human interactions, but that hasn't stopped marketers from getting social. A new report notes that social ad buys represent nearly 30% of all … Read the whole story
by Tyler Loechner
Visible Measures, a Boston-based ad tech firm and demand-side platform, is taking measures to ensure that video ads are visible. The company on Thursday … Read the whole story
COMMENTARY
by Nikki Hawke
There are many words that conjure up romantic images and associations, but programmatic is certainly not one of them. The old saying is that … Read the whole story
by Tyler Loechner
Forensiq, a digital ad fraud detection firm, has announced the appointment of Mike Rosner and chief revenue officer. He officially joined the company earlier … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session … Read the whole story
by Laurie Sullivan
Programmatic or automated ad buying could put a stake in the heart of multichannel networks or force them to rethink their business model. One … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
As an online publisher, you probably use audience targeting: whether done through algorithms or manually by an editor, the aim of audience targeting is … Read the whole story
by Tyler Loechner
Programmatic supply-side platform (SSP) sovrn Holdings on Thursday announced the appointment of Todd Siegler as chief operating officer. Per a release, He will oversee … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Everybody is talking about native advertising as the future, but it's a meaningless term that spans two totally different concepts. How about we define … Read the whole story
by Steve McClellan
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
by Laurie Sullivan
AutoWeb, a vehicle search engine with social sharing features, has secured a deal with adMarketplace to serve custom-designed targeted paid-search advertising in site results. … Read the whole story