RTBlog
An audience member at Tuesday's Programmatic Insider Summit in Scottsdale, AZ, told the private exchange panel that he has been told from some "open market exchange people" to look into … Read the whole story
Rocket Fuel, the programmatic media-buying platform that has been the poster child for machine automation on Madison Avenue, announced that founder George John is … Read the whole story
- COMMENTARY
Nothing has been done about viewability in display campaigns until very recently -- and auditors and whistleblowers have revealed that up to half of … Read the whole story
Programmatic video ad platform Virool on Wednesday announced the launch of a new in-feed video ad unit for desktop and mobile, including iOS mobile … Read the whole story
Unruly, a video ad tech firm, on Wednesday announced new targeting features that it claims are based on consumers' emotional states. The company, which … Read the whole story
- COMMENTARY
Every year, screens get thinner, data gets faster, and the technology around us becomes increasingly complex. The original E. Jerome McCarthy paradigm still matters-Product, … Read the whole story
Mobile ad firm Amobee on Tuesday announced a partnership that will see SonoTrend's TV data technology integrated into the Amobee Exchange. The partnership will … Read the whole story
Videology, a programmatic video ad platform, has joined FreeWheel's FourFronts program, crafted in the mold of a "programmatic direct" marketplace. The announcement of Videology … Read the whole story
The "private exchange" panel at the Programmatic Insider Summit got off on pretty fundamental note: defining what a private exchange actually is. Remarkably, it … Read the whole story
You don't have to be a weatherman to know what the most obvious ways of pre-planning programmatic creative are. The answer, according to the … Read the whole story
From a technology standpoint, said Armstrong, agencies must be up to date with a capability to "plug in" to AOL's platforms on several levels, … Read the whole story
Search retargeting company Magnetic has received a patent for its search retargeting technology. The patent covers Magnetic's programmatic technology for retargeting based on keywords, … Read the whole story
The Point of View paper, to be issued Tuesday, will be discussed at Transformation sessions led by Kathleen Brookbanks, COO OMD and Dave Morgan, … Read the whole story
Speaking at the AAAA's Transformation Conference in Austin, AOL CEO Tim Armstrong isn't 100 percent happy with agencies delivering on all their hype about … Read the whole story
- COMMENTARY
If your marketing isn't working, it's because you may not know whom you're talking to. After all, if you don't know your audience, how … Read the whole story
