RTBlog
by Tyler Loechner, Staff Writer
ChoiceStream, a demand-side platform (DSP), wants to increase the level of competition in the real-time bidding (RTB) marketplace, and not by increasing the amount of demand. Instead, ChoiceStream
wants to … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform for programmatic TV advertising, on Monday announced that it has integrated data from TiVo's research and analytics department into its … Read the whole story
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by Tyler Loechner
Two ad tech companies -- Turn on the demand side and Teads on the supply side -- have teamed to give their clients access … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Predicting the demise of online display advertising has become something of an industry pastime, with doomsayers pointing at various times to rivals including search, … Read the whole story
COMMENTARY
by Oded Napchi
While programmatic moves by premium publishers can address the data and target a portion of the equation, the question of volume still remains. Will … Read the whole story
by Steve McClellan
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
You are the cookie now, and this has big implications we are only beginning to glean. As data tracking and pooling gauge more intimate … Read the whole story