RTBlog
ChoiceStream, a demand-side platform (DSP), wants to increase the level of competition in the real-time bidding (RTB) marketplace, and not by increasing the amount of demand. Instead, ChoiceStream wants to … Read the whole story
Clypd, a supply-side platform for programmatic TV advertising, on Monday announced that it has integrated data from TiVo's research and analytics department into its … Read the whole story
Two ad tech companies -- Turn on the demand side and Teads on the supply side -- have teamed to give their clients access … Read the whole story
- COMMENTARY
Predicting the demise of online display advertising has become something of an industry pastime, with doomsayers pointing at various times to rivals including search, … Read the whole story
- COMMENTARY
While programmatic moves by premium publishers can address the data and target a portion of the equation, the question of volume still remains. Will … Read the whole story
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
- COMMENTARY
You are the cookie now, and this has big implications we are only beginning to glean. As data tracking and pooling gauge more intimate … Read the whole story
