- Real-Time Daily - Thursday, April 2, 2015
- Incomplete, Inaccurate Data Stifling B2B Advertising Industry
- Discovery Communications Taps Clypd To Test 'Programmatic TV' With Select Buyers
- Aiming For 70% Viewability: It's Not Glamorous, But It's A Reliable Stepping Stone
- The Smart Marketer's Alternative To Super-Sized Segments
- MarketShare Tunes Into Data And Attribution, Acquires DataSong
- What Is A Native Revenue Stack?
- OwnerIQ Taps RSi For In-Store Sales Data, Claims It 'Closes The Loop'
- The Real Game Of Thrones: The Seven Screens Of Consumer Experience
- Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation
- Former MoPub CEO Payne Joins Metamarkets Board
- Brands With Limited Data View Fail At Data-Driven Marketing
- Google AdWords Integration Identifies When Paid Search Triggers Offline Sale
- Programmatic Native Grows As Zemanta Plugs Into AdsNative For Supply
- European Mobile Audience Data Firm Adsquare Adds 4 DSP Partners
- Real-Time Daily - Wednesday, April 1, 2015
- RTB Ad Spend Increased 141% In 2014; Mobile Key Part Of Growth
- Rubicon Project Acquires Intent-Based Marketing Firm Chango
- Kill The Bots First, Then Tackle Viewability
- SMG Launches Addressable TV Measurement Tool
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
- AOL Introduces comScore-Validated Demographic Targeting
- Sovrn Introduces New Video Ad Units To Balloon Programmatic Supply
- Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
- Ad Lawyers' Predictions: Data Will Be King, Disclaimers Will Disappear
- Marketers Not Turning Mobile Programmatic Interest Into Action
- Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
