- Real-Time Daily - Thursday, April 16, 2015
- WPP Buys Mobile Ad Attribution Firm Medialets
- Under Half Of Video Ads In 2014 Were Viewable
- Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
- Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
- Programmatic Ties That Bind Web To Broadcast TV
- The Trade Desk, TubeMogul Plug Into WideOrbit's Programmatic TV Marketplace
- Data-driven Marketing Is All The Rage But Are Clients Ready To Act?
- Native Advertising Shakes Up Agency And Brand Ecosystem
- Matomy Buys 70% Of Ad Targeting, Email Marketing Firm Avenlo
- NAB Shorts: Akamai, Adobe Team Up And RRMedia Touts A New Platform
- Will Google Connect Mail, YouTube To Target Search Ads?
- Correction: Pandora Not Using Adsmovil Mobile Ad Exchange
- iHeartMedia CEO Pittman: Programmatic Will Improve Radio Sales
- Brands Advertising On "Paedo And Incest" Sites
- Nationalization Threatens Google's Internet
- AI's Predictive Thinkers
- Google Wants Advertisers to Share Custom Data to Improve Targeting
- Snapchat Dropping Brand Stories
- Real-Time Daily - Wednesday, April 15, 2015
- Marketo Wants To Introduce 'Mar Tech' To 'Ad Tech'
- Got A Supply Or Demand Idea? Rubicon Has A Garage For You To Build It In
- Near Me Searches On Rise
- Adsmovil Introduces Mobile Ad Exchange For U.S. Hispanics
- Converting Emerging Affluent Customers: A Lean Approach To The Luxury Market
- Google Adds mDialog OTT TV Inventory To DoubleClick AdX
- Thomas Cook Makes Programmatic Debut For New Bookings And Upselling
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
- Real-Time Daily - Tuesday, April 14, 2015
- 'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
- Three Surefire Ways To Get Yourself Fired This Week
- How Agencies Can Win The Battle Against Ad-Tech Companies
- Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
- WPP Launches New Consultancy
- New WPP Agency Aims to Save Marketers From Big Data Overload
- Real-Time Daily - Monday, April 13, 2015
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
- WideOrbit Unveils Programmatic TV Marketplace
- Ex-BuzzFeed CRO Wiedlin Joins Nativo Advisory Board
- There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
- Vibrant Media Enters Pre-Roll Video Market
- Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
- For Digital Marketing, Targeting Can Be Deadly
- Ad Exec Says Traditional Agencies Will Never Understand Digital Marketing
- Real-Time Daily - Friday, April 10, 2015
- The Rise Of The SSP For Programmatic TV
- Programmatic TV Platform Clypd Raises $19.4M
- Is A Programmatic TV Upfront Like Managing Your 401K?
- Turn Hit With New Lawsuit Over 'Zombie' Cookies
- Real-time Video Is Off To The Races
- StackAdapt Taps TripleLift For 'Programmatic Direct' Access To Native
- Spending Up, But Marketers Still Have Big Digital Blind Spots
- Digital Outdoor Gets Real-Time -- At Last!
- Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
- EBay Advertising Head Gives Three Key Programmatic Findings
- Quit Wasting Ad Spend: 3 Ways to Improve Ad Viewability And Strengthen The Digital Ecosystem
- Real-Time Daily - Thursday, April 9, 2015
- Ad Tech Has Come Along Way From Open RTB, And Still Has A Long Way To Go
- Ad Tech Revenue To Grow To $100 Billion By 2020
- iHeartMedia To Sell Broadcast Radio Via Programmatic
- Attribution Firm Conversion Logic Raises $4M
- Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
- IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?
- Programmatic Giving Search Marketers Opportunity To Oversee Other Media
- New Ooyala IQ Casts Wide Tech Net For Analytics, Heads For NAB Show
- Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
- An Impression Is Anything But ...
- March Madness Favors Brand Ad Lift For Cadillac, Apple, and Sprint
- Real-Time Daily - Wednesday, April 8, 2015
- A Programmatic Prediction That Actually Came True: B2B Marketers Get Custom Platform
- Pixability Raises $18M In Series C Round
- How Native and Programmatic Advertising Can Come Together
- Scripps Taps SpotXchange To Sell Digital Video Via Programmatic
- What's Holding Back TV Programmatic? Q&A With eMediaTRADE's Pete Moran
- WPP's Data Alliance, Facebook Expand Global Alliance
- Note To Nielsen: Don't Let eXelate Die On The Vine
- 76% of Brand Marketers Favor Programmatic; Only 27% Buying
- The Messy Part Of Marketing
- Three Truths About Fraud
- Goode Joins Havas To Lead UK Programmatic Team At Affiperf
- Drawbridge Tunes-Up Viewability
- Merkle Acquires Pointmarc, Gains Analytics Consultancy Services
- Real-Time Daily - Tuesday, April 7, 2015
- Real-Time With Weaver On The 'In-House' Trend In Programmatic
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
- Barnett Joins Teads As Head Of Programmatic
- LatAm DSP MediaDesk Adds 3 DMP Partners
- Hyperbabble Of The Day
- Tech, Age, Anxiety Impact Our Response To Personalized Advertising
- Throwing Search Query Data Out With The Bathwater
- Real-Time Daily - Monday, April 6, 2015
- The Expanding Programmatic TV Marketplace
- Gravity4 Buys Ezlike, Another Facebook Marketing Partner
- #ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
- Innovid's Video Patent Helps Leverage Online Ad Options
- Global Ad Spend On Social Nets Forecast At 29%
- Data Or Creative: The Chicken Or The Egg Dilemma
- Real-Time Daily - Friday, April 3, 2015
- Facebook's WCA Crushing FBX In Click-Through Rates
- Nativo Adds Real-Time Native Ad A/B Testing To Platform
- Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune
- M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
- Three Strategies For More Programmatic Control
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
- Selling Online Ads Like It's 1999
- The TV Upfront: A Shaman's Tell
