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Thomas Cook Makes Programmatic Debut For New Bookings And Upselling

  • Marketing, Wednesday, April 15, 2015 6:26 AM

Thomas Cook has launched its first programmatic campaign, targeting new customers as well as up-selling to customers who have recently booked holidays. For the first time, it will be using its own data to target people with ads in real-time across the different stages of the customer journey. The first campaign launches as part of a partnership with programmatic agency Infectious Media and will aim to target both new customers, as well as selling lucrative ancillary purchases to those who have already booked.

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