RTBlog
Marketers are in the process of learning and perfecting mobile advertising, video advertising, and the art of using programmatic technologies -- all independent of one another. But there is also … Read the whole story
Viacom says its three-year plan to grow "non-Nielsen" measurement-attached advertising revenues to half of all its ad activity is seeing steady results -- including … Read the whole story
- COMMENTARY
If the current state of the ad tech industry can be compressed into one word, it would be -- fragmented. The landscape of new … Read the whole story
New video technology is yielding more overall TV-video viewing and more group TV viewing. Smart TVs remain the preferred viewing screen in homes with … Read the whole story
- COMMENTARY
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it's not ad tech. It's … Read the whole story
Finding a local service provider to fix that leaky faucet or broken sprinkler line will become a bit more automated in the coming months. … Read the whole story
COMMENTARYAdapt. The world sits on a learning curve with Google's mobile algorithm change, wearable devices, and apps that backlink to Web pages or other … Read the whole story
Last year was "the year of the data breach," with Target, Home Depot and Sony the most prominent in a long list of compromised … Read the whole story
- COMMENTARY
This is arguably the most competitive time in the world of short-form and long-from video content. We see traditional media companies - all the … Read the whole story
COMMENTARYWhen it comes to programmatic-buying's audience vs. context debate, this morning's panel at the Publishing Insider Summit gave some practical advice: Don't lose your … Read the whole story
COMMENTARYThere's a lot of money being left on the table as the ad industry figures out the best ways to monetize mobile visitors. On … Read the whole story
