RTBlog
by Tyler Loechner, Staff Writer
With news yesterday that Turner Broadcasting is launching a data management platform (DMP), dubbed the Turner Data Cloud, the ad industry was once again reminded that data-driven buying and selling … Read the whole story
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by Tyler Loechner
One of the underlying factors of the Verizon-AOL deal may have been the synergy that could exist between the two companies' data and technology. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With Verizon's purchase of AOL, its immediate goal will be to combine its customer data with AOL's to serve ads with better targeting capabilities. … Read the whole story
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by Tyler Loechner
Digital ad tech firm Centro is doubling down on its demand-side platform business, as the company on Wednesday announced the launch of a new … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With mobile, location is king. That is, when it's the right location. Leveraging where a phone is located at any given moment allows fulfilment … Read the whole story
by Tyler Loechner
Tapad, a cross-screen marketing technology provider, on Wednesday announced it has closed an $18.5 million Series B-2 round of funding. The round was led … Read the whole story
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by Tyler Loechner
Rocket Fuel has rejected the $350 takeover offer received by Gravity4 last week. Read the whole story
by Wayne Friedman
Joining other networks to provide marketers and media agencies with more data management tools, Turner Broadcasting is launching Turner Data Cloud. Turner Data Cloud … Read the whole story
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by Amy Corr
Pereira & O'Dell New York has created a series of TV and long-form videos as part of the brand's largest consumer ad campaign to … Read the whole story