When I first heard that actress
Elizabeth Banks stars in
Realtor.com's latest ad campaign, I immediately developed an imaginary ad where Banks' character Sal on "Modern Family" partnered with the show's patriarch
and competitive realtor, Phil Dunphy. You're welcome,
Pereira & O'Dell New York. Actually, in the TV and long-form videos, Banks plays a woman obsessed with real estate whose
mission is to educate home buyers on the ease of use and real-time updates on Realtor.com. In the first spot, "Jim," Banks is so impressed by how one man uses the site, she insists on living with him
in the dream house he finds.
See it here. The next ad compares the Realtor.com app to the real estate market: constantly changing.
Watch it here. Each ads closes with the tagline: "Real estate in real time." The TV ads debut May 18 and will run run CBS, HGTV, Bravo, TBS,
Comedy Central and Spike, among others.
