RTBlog
Perhaps one of the reasons why viewability is such a hot topic -- other than the fact that it's irrefutable that an ad must have the opportunity to be seen … Read the whole story
Mediahub, the media planning and buying arm of Mullen Lowe, has strengthened its ties to ad tech by partnering with Tapad, a cross-device ad … Read the whole story
- COMMENTARY
Last week, Real-Time Daily's Tyler Loechner wrote about the in-house dilemma brands are facing by saying: "It has become quite the catch-22 for many … Read the whole story
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story
- COMMENTARY
The most dramatic advances in human development over the past century can be summed up in two words: "if" and "then." With only slight … Read the whole story
Placemedia, a supply-side platform (SSP) for programmatic TV advertising, on Tuesday announced it has added 12 new networks to its platform. The company claims … Read the whole story
- COMMENTARY
Consumers are looking for convenience and optimal selection, and so subscription services represent an appealing model for a broader range of goods -- but … Read the whole story
Programmatic video ad platform AnyClip Media on Tuesday announced the appointment of Robert Quicksilver as chief content officer. Quicksilver was previously EVP and chief … Read the whole story
- COMMENTARY
For all the talk of fragmentation in media, isn't it funny how similar the digital media business is to the old TV business? In … Read the whole story
Investing further in artificial intelligence, Facebook is officially opening a new research lab in Paris. Facebook said it hopes to work openly with and … Read the whole story
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story
Sprinklr has acquired location-specific text analytics software start-up NewBrand. With the acquisition, Sprinklr hopes to give clients access to another layer of customer insights … Read the whole story
Lithium Technologies has unveiled a suite of new products to help brands analyze and manage social media, with an eye to more effectively integrating … Read the whole story
