RTBlog
by Tyler Loechner, Staff Writer
Perhaps one of the reasons why viewability is such a hot topic -- other than the fact that it's irrefutable that an ad must have the opportunity to be seen … Read the whole story
by Tyler Loechner
Mediahub, the media planning and buying arm of Mullen Lowe, has strengthened its ties to ad tech by partnering with Tapad, a cross-device ad … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
Last week, Real-Time Daily's Tyler Loechner wrote about the in-house dilemma brands are facing by saying: "It has become quite the catch-22 for many … Read the whole story
-
by Steve McClellan
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story
COMMENTARY
by Doug Ryan
The most dramatic advances in human development over the past century can be summed up in two words: "if" and "then." With only slight … Read the whole story
-
by Tyler Loechner
Placemedia, a supply-side platform (SSP) for programmatic TV advertising, on Tuesday announced it has added 12 new networks to its platform. The company claims … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Consumers are looking for convenience and optimal selection, and so subscription services represent an appealing model for a broader range of goods -- but … Read the whole story
-
by Tyler Loechner
Programmatic video ad platform AnyClip Media on Tuesday announced the appointment of Robert Quicksilver as chief content officer. Quicksilver was previously EVP and chief … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
For all the talk of fragmentation in media, isn't it funny how similar the digital media business is to the old TV business? In … Read the whole story
by Gavin O'Malley
Investing further in artificial intelligence, Facebook is officially opening a new research lab in Paris. Facebook said it hopes to work openly with and … Read the whole story
by Gavin O'Malley
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story
by Gavin O'Malley
Sprinklr has acquired location-specific text analytics software start-up NewBrand. With the acquisition, Sprinklr hopes to give clients access to another layer of customer insights … Read the whole story
by Erik Sass
Lithium Technologies has unveiled a suite of new products to help brands analyze and manage social media, with an eye to more effectively integrating … Read the whole story