AppNexus has added a layer to its platform that allows advertisers and agencies -- as well as trading desks, networks and other ad tech companies -- to bring their own … Read the whole story
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round … Read the whole story
To keep kids out of trouble, mothers like to use common proverbs like "What you don't know won't hurt you." But if programmatic advertisers … Read the whole story
In a bid to stream the most relevant content to readers in real-time, the New York Times has rolled out a new dashboard called … Read the whole story
According to a new study by Wayin, the 2015 Wayin Real-Time Marketing Report, based on a survey of 200 manager and executive-level real-time marketers … Read the whole story
TargetSpot, a digital radio ad network, is the latest audio player to dabble with "programmatic" technologies. The company on Tuesday announced the launch of … Read the whole story
The stakes are currently being placed in the ground. The next great commodity will be data - and you can already sense the battle … Read the whole story
Vdopia, a supply-side platform (SSP) for mobile video advertising, on Tuesday announced it has appointed Giuseppe Di Mauro as SVP of engineering. Di Mauro … Read the whole story
In and around mobile commerce, some things stay the same but things around those things tend to evolve and expand. Three recent but totally … Read the whole story
In a radical departure from what has been done in the past, Bing has begun to implement a process to speed search engine queries … Read the whole story