RTBlog
by Tyler Loechner, Staff Writer
AppNexus has added a layer to its platform that allows advertisers and agencies -- as well as trading desks, networks and other ad tech companies -- to bring their own … Read the whole story
by Tyler Loechner
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
To keep kids out of trouble, mothers like to use common proverbs like "What you don't know won't hurt you." But if programmatic advertisers … Read the whole story
by Tyler Loechner
In a bid to stream the most relevant content to readers in real-time, the New York Times has rolled out a new dashboard called … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Wayin, the 2015 Wayin Real-Time Marketing Report, based on a survey of 200 manager and executive-level real-time marketers … Read the whole story
by Tyler Loechner
TargetSpot, a digital radio ad network, is the latest audio player to dabble with "programmatic" technologies. The company on Tuesday announced the launch of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The stakes are currently being placed in the ground. The next great commodity will be data - and you can already sense the battle … Read the whole story
by Tyler Loechner
Vdopia, a supply-side platform (SSP) for mobile video advertising, on Tuesday announced it has appointed Giuseppe Di Mauro as SVP of engineering. Di Mauro … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In and around mobile commerce, some things stay the same but things around those things tend to evolve and expand. Three recent but totally … Read the whole story
by Laurie Sullivan
In a radical departure from what has been done in the past, Bing has begun to implement a process to speed search engine queries … Read the whole story