- The Drum, Wednesday, June 10, 2015 6:18 AM
Almost three quarters of publishers have pledged to inject more video inventory into the market in response to market demand, according to a Forrester study. The study surveyed 529 advertiser
decision makers from brands, agencies and media owners globally, and revealed that the lack of premium video inventory in the market is holding back growth in online video advertising. Demand has
always outstripped supply when it comes to premium video leading to far higher CPMs than in display.
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