RTBlog
by Tyler Loechner, Staff Writer
Digital marketers are wasting a lot of money. Like, over 100 Super Bowl's worth of money. Not 100 Super Bowl ads, but every ad shown in the next 100 Super … Read the whole story
by Tyler Loechner
nToggle, a Boston-based ad tech firm, has been quietly growing its business. The company is expected to next week announce the formation of its … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers seeing a shift from desktop to mobile clicks on paid-search advertisements and links might find the answer in Gartner's latest PC numbers. Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
If memory serves me well, back in the mid-1950s two opposing media research forces were vying for hegemony over the naming and defining rights … Read the whole story
COMMENTARY
by Dan Swartz, Op-Ed Contributor
I was curious to look back at the myriad of cross-channel marketing predictions written by just about everyone at the beginning of 2015 to … Read the whole story
by Laurie Sullivan
Marketers don't always understand how much weather patterns, compared with the advertisements, contribute to the sale of something now and in the future. It's … Read the whole story
by Erik Sass
Meredith Corp. has acquired yet another marketing business, Grocery Server, which specializes in targeting local digital advertising for consumer packaged goods and grocery retail … Read the whole story