RTBlog
by Tyler Loechner, Staff Writer
As marketing and technology converge, so too do the people pulling the strings -- or in the case of ad technology, the people typing the code. The "traditional" roles of … Read the whole story
by Tyler Loechner
According to a new OTR Global report published by analyst Michael Foster and reported by Benzinga, Pandora's programmatic ad-buying platform has been met with … Read the whole story
COMMENTARY
by Maxwell Knight, Columnist
The flurry of industry stories about viewability over the past several months has at least made one thing clear: many advertisers still aren't sure … Read the whole story
by Tyler Loechner
Demandbase, a retargeting platform for B2B marketers, on Wednesday announced it has raised $30 million in equity financing in a round led by Sageview … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
About 90% of consumers start an activity on one device and end on another, according to Google, which continues to tout that marketers should … Read the whole story
by Ben Frederick
Light Reaction, the new, mobile-focused unit inside WPP's Xaxis, on Wednesday announced the introduction of a feature called M-Call, a click-to-call product marketers can … Read the whole story
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by Ben Frederick
Klick Push is expanding its sphere of engagement. The company announced three new partnerships with email marketers: Sailthru, Oracle's Responsys, and Emma. The new … Read the whole story
by Wayne Friedman
TV upfronts won't nearly be the same in coming years. Per a new study, 71% of media executives are "concerned" about how to most … Read the whole story
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by Ben Frederick
InMobi, a Bangalore-based company, unveiled Miip last night, a discovery platform that provides curated content for users in apps via a mascot - a … Read the whole story
by Laurie Sullivan
Big data and analytics company Zeta Interactive said Wednesday it has closed a $125 million round of financing in a mix of debt and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Only the digital marketing industry could see the rise of technology and ponder what it means for job titles. The action needed is for … Read the whole story