“Music really hits people on an emotional level, whether it’s nostalgic for the consumer or… more thematic,” says
Ben Jorgensen, co-founder
of music-centric ad platform Klick Push. “It's not only about targeting the right content to an individual but it’s how brands can use music as a way to drive engagement.”
Klick Push is expanding its sphere of engagement. The company announced three new partnerships with email marketers: Sailthru, Oracle’s Responsys, and Emma. The marketers now have access to about 1,000,000 songs through Klick Push’s
AdJams platform.
Jorgensen notes that the new partnerships will allow all parties to build more accurate customer profiles: “We can transfer data points into a client’s email
service provider account and use that for future remarketing efforts.”
Klick Push also announced AdJams for email, which allows marketers to curate music specifically for individuals,
rewarding loyal customers with a free downloaded song or retargeting lapsed customers. According to the company, further interaction breeds more accurate curating as consumer data is transferred back
to marketers, making automation more effective.
“Email is one of the highest revenue producing channels for marketers to this day,” Jorgensen says. Klick Push is no stranger to
email, having worked with LiveNation to promote concerts through email campaigns. Though, Jorgensen adds, the new email product is “drastically different from [what we did with]
LiveNation.”
Using Klick Push’s banner ads with integrated music, one ecommerce company saw a 6:1 revenue to spend ratio (for every $1 spent they earned $6) and saw an average $145
purchase order, a 30% increase from standard advertising. Engagement in banner increased 400% and click through rates increased 300%.
AdJams ads appear as a banner wrapped with a reward, or as
an ad with integrated music. A customer can give songs the thumbs up or thumbs down, much like Pandora, or scroll through a playlist, like Spotify. Some ads allow customers a free download of a song.
Klick Push pays a portion of their sales to Sony in exchange for access to their library.