RTBlog
by Tyler Loechner, Staff Writer
Advertising Age recently released its Top 200 ad spenders in 2014, noting that there's a general shift toward digital and pointing out that those top 200 spenders accounted for over … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Viewability continues to be one of the biggest media buying concerns for advertisers. And while the IAB has set a 70% viewability threshold for … Read the whole story
by Tyler Loechner
Over two-thirds (68%) of marketers say that DMPs are the "key to the future of programmatic advertising," according to a new report from Econsultancy … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Data and transparency are key to the calling of so many global reviews and behind them lies the thorny issue of global deals themselves.-- … Read the whole story
by Laurie Sullivan
Google reported Thursday the aggregate cost per click (CPC) across its network fell 11% in the second quarter of 2015, but was offset by … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A marketing technology company fielded a study that - SURPRISE! - found that marketing technology has grown and impacted the lives of CMOs. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
About 90% of consumers start an activity on one device and end on another, according to Google, which continues to tout that marketers should … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly,just announced its cost-per-completed view (CPCV) idea, which allows advertisers to pay for a view only when it's been watched for 30 seconds. Take … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A four-year privacy initiative of the World Wide Web Consortium advanced today when the group published tentative standards for implementing do-not-track requests that users … Read the whole story
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by Ben Frederick
Mobile attribution and analytics platform AppsFlyer has a workaround in place for the coming Facebook policy change on November 4: real-time ROI reports. Facebook … Read the whole story
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by Wayne Friedman
Media and marketing deal making for the first half of 2015 were relatively constant, growing 3%. But total volume fell to $36B from $53B. Read the whole story
by Aaron Baar
"They are making their presence known," Chris Ely, senior manager for industry analysis at the CEA, tells "Marketing Daily." "If those products did not … Read the whole story