RTBlog
by Tyler Loechner, Staff Writer
In truth, I wanted to wait to write a blog touching on this topic. But if once is chance, twice is coincidence and three times is a trend, then what … Read the whole story
COMMENTARY
by Matthew Greitzer, Op-Ed Contributor
The digital advertising industry has been abuzz over the past year due to the adoption and early success of programmatic media. Simply defined, programmatic … Read the whole story
by Tyler Loechner
Rocket Fuel is the latest company to catch political programmatic fever. The ad tech firm on Monday announced its intention to build out a … Read the whole story
COMMENTARY
by Mitch Oscar, Charlene Weisler
Charlene Weisler and I thought it would be an interesting proposition for this week's Audience Buying Insider to allow some of the prominent programmatic … Read the whole story
by Tyler Loechner
Digital ad tech firm Centro is already putting the $30 million it raised just two months ago to work. The company on Thursday announced … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industry: equity derivatives at Kidder Peabody, where he focused on hedging transactions for … Read the whole story
by Ben Frederick
Email marketer Constant Contact announced their Q2 financial results on Friday, predicting a slowdown in the third quarter. The company fell just short of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Remember during the Super Bowl blackout when Oreos tweeted "You can still dunk in the dark" and the universe changed forever? Well, while it … Read the whole story