RTBlog
by Tyler Loechner, Staff Writer
Google this week announced it will remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. This is a "walled garden" being built before your very … Read the whole story
by Tyler Loechner
Google on Thursday announced it plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Programmatic TV, regarded as the next great disruptive force in digital advertising, is projected to reach $10 billion in 2019, according to Magna Global. … Read the whole story
by Tyler Loechner
Capping a busy day, video ad tech firm Tremor Video on Thursday released its financial results for the second quarter of 2015. The company … Read the whole story
by Tyler Loechner
The Trustworthy Accountability Group (TAG) on Thursday announced it has expanded its board with six new members. The accountability group now has a board … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Publishers that fill our tabs with video ads automatically blurting out audio or cover content with intrusive ads need to see that they are … Read the whole story
by Tyler Loechner
Programmatic ad tech firm Rocket Fuel this week announced it saw $120.1 million in revenue during the second quarter, up 30% compared to the … Read the whole story
by Tyler Loechner
Viacom announced it has added three executives to its data strategy team: Bryson Gordon as SVP of data strategy and Viacom Vantage, Gabe Bevilacqua … Read the whole story
by Tyler Loechner
Programmatic ad tech firm RadiumOne on Thursday announced several promotions among its executive team, including the creation of several new "C-level" positions. Read the whole story
by Laurie Sullivan
Joel Hall -- newly appointed VP of products at Yieldbot, which helps publishers manage data for advertising -- will work to open the company's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The "multi-layered structure" of the online advertising industry and the rise in mobile phone use to search for information requires companies across multiple industries … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week Target became the latest retailer to integrate beacon technology into the shopping experience, announcing that it will test using low-energy Bluetooth beacons … Read the whole story