RTBlog
Late last week MediaPost Editor-in-Chief Joe Mandese took part in a viewability chat -- aptly named #viewabilitychat -- on Twitter. The chat featured questions asked by Varick Media Management, with … Read the whole story
Matomy, a supply-side platform (SSP) which trades on the London Stock Exchange, on Friday released its first half 2015 earnings report. The company reported … Read the whole story
For more than five years, venture capital-backed "Business Insider" has been disrupting the business news publishing business. Now it wants to disrupt the way … Read the whole story
Tech startups exploring new frontiers in space, drones, augmented reality or virtual reality have raised a combined $3.15 billion in equity financing since 2014, … Read the whole story
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On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional … Read the whole story
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Buyers of digital advertising want their ads to be seen-a point so obvious that it might even seem trivial. Thus, in order to help … Read the whole story
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Leading brands conceive of, and create, brand experiences that seem all too discrete; too specific to their media environments and platforms, and less-aligned to … Read the whole story
