RTBlog
Social's programmatic party keeps getting bigger and bigger. Things heated up years ago with the Facebook Exchange (FBX) and Twitter's acquisition of mobile ad exchange MoPub, but now some of … Read the whole story
Demandbase, a retargeting platform for B2B marketers, on Thursday announced its acquisition of WhoToo, a "data-as-a-service" company that will bring a claimed "hundreds of … Read the whole story
Digital ad tech firm AppNexus on Wednesday announced it has beefed its "Advertising Technology Group" with two new hires. The company has appointed Doina … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launched a programmatic direct buying platform dubbed "Automated Guaranteed." Read the whole story
Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise. Crosswise asserts that it's technology can match disparate … Read the whole story
Quantcast has expanded the use of search data to assist marketers in targeting consumers with display and video advertisements. Read the whole story
Google's move to allow third-party measurement partners to integrate mobile application installations and event data into DoubleClick should improve measurement and attribution for advertisers … Read the whole story
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Extreme Reach, a video advertising management and delivery solutions provider based in Needham, Mass., introduced a tool recently for uncompensated agencies, brands and talent … Read the whole story
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Pharmaceutical companies are finding the notion of programmatic marketing a lot more palatable these days. In fact, some of them are jumping in with … Read the whole story
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The U.S. Government Accountability Office (GAO) recently conducted a study into facial recognition technology, one of several biometric technologies identifying individuals by measuring and … Read the whole story
