• The Drum, Thursday, September 10, 2015 6:38 AM

WPP has built upon its Adobe partnership to form a new agency coalition to provide marketing solutions to clients. The WPP-Adobe Alliance will make the Adobe Marketing Cloud insights available to clients at six WPP agencies. Building upon the breadth of its digital agency network, WPP will implement the Adobe Marketing Cloud for clients served by the coalition. Headed by WPP’s Kelly Ann Bauer, vice president of strategic partnerships, the initiative is a part of the group’s wider technology partnership program.

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