MediaPost Publications - Real-Time Daily 11/16/2015

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RTBlog

SpotX Releases Development Kit To Support Apple's TVOS

by Tobi Elkin, Staff Writer

SpotX, the video inventory management platform, is looking to make it easier for publishers to monetize their Apple TV apps with high CPM video ads. Today, it launched a software … Read the whole story

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Forrester: Out With The Old Media Buying, In With The New
by Felicia Greiff
Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in … Read the whole story
Connected TV Usage To Hit 200 Million By 2019
by Wayne Friedman
Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. … Read the whole story
2015 Agency Of The Year Winners Announced, GoPro Named Best Client
by The Editor
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story