RTBlog
A company called Gladly on Tuesday will launch a new kind of ad blocker called Goodblock in beta. It's a free ad-blocking browser extension that seeks to give consumers more … Read the whole story
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. Read the whole story
- COMMENTARY
I'm heartened to see that the notion of native programmatic advertising at scale is no longer considered an oxymoron, and that the digital advertising … Read the whole story
Pixalate is determined to address a bot it calls "Xindi" that is destroying computers at Fortune 500 companies and universities, as well as the … Read the whole story
- COMMENTARY
Social media companies, including Facebook and Twitter, sprang into action following the terror attacks in Paris on Friday, November 13, offering tools to help … Read the whole story
In a bid to strengthen its digital video capabilities, Matomy Media Group has acquired Optimatic, a programmatic video ad company, for at least $25 … Read the whole story
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story
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There are good business reasons for digital powerhouses like Google and Facebook to implement a protectionist strategy. If they control access to audiences and … Read the whole story
- COMMENTARY
Facebook's head of ad tech summed it up perfectly -- the way forward is getting compelling native video in front of customers, not mobile … Read the whole story
