In a
bid to strengthen its digital video capabilities, supply-side platform Matomy Media Group has acquired Optimatic, a programmatic video ad company, for a minimum of $25 million.
“Optimatic is
a great fit in Matomy’s main growth engines, and substantially complements our mobile programmatic growth,” stated Ofer Druker, Matomy’s CEO and co-founder.
He added that
video will play an important role in revenue generated from mobile ads.
Per a press release, the company claimed the combined revenues of Optimatic and Matomy for the year are expected to
exceed $315 million.
In April, Matomy issued a profits warning after unnamed
“various prominent media trading platforms” introduced rules that reduced display inventory. Yet the company has been on a growth trajectory, acquiring 70% of Avenlo, a Toronto-based ad
targeting and email marketing firm, in April.
Last year, Matomy acquired Austrian company MobFox for $17.6 million in order to beef up its mobile advertising capabilities, and the company
recently announced its plans to expand in the Asia-Pacific market.
Matomy trades on the London Stock Exchange and is headquartered in Tel Aviv, Israel.