MediaPost Publications - Real-Time Daily 12/21/2015

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RTBlog

Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up

by Tobi Elkin, Staff Writer

RTBlog spent some time chatting with Ron Amram, senior media director, Heineken USA, about how the programmatic media landscape is shaping up for 2016. Amram said that Heineken has passed … Read the whole story

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Authenticated Digital Launches Ad-Authentication Platform
by Felicia Greiff
Authenticated Digital has launched a platform aiming to bring "full transparency to display, mobile and online video advertising by verifying the authenticity of each … Read the whole story
IAB Appoints OpenX Co-Founder As Co-Chair of Programmatic Council
by Felicia Greiff
The IAB has appointed OpenX Co-Founder and CRO Jason Fairchild as a co-chair of the IAB Programmatic Council. Read the whole story