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RTBlog

Survey: More Than 80% Of Publishers Use Programmatic To Sell Advertising

by Tobi Elkin, Staff Writer

More than 80% of publishers are using programmatic solutions to sell digital advertising, including real-time bidding and premium direct solutions. That's according to a recent survey by Operative Media. Read the whole story

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Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies
by Felicia Greiff
Demand-side platform Adform announced a partnership with video platform Dailymotion Exchange. One goal of the partnership is developing solutions to attract leading brand advertisers … Read the whole story
4C Adds Display, Search Campaign Management To Programmatic Product
by Felicia Greiff
Data science and media tech company 4C announced new capabilities for its TV Synced Ads Product at CES yesterday. Read the whole story