Danish demand-side platform (DSP) Adform announced a partnership with video platform Dailymotion Exchange.
Adform's clients can purchase Dailymotion's in-stream inventory "on the open auction
and create customized, private deals tailored to their business objectives," according to a release from Adform.
In an email, Anthony Rhind, chief strategy officer, Adform, said one goal of
the partnership is developing solutions to attract leading brand advertisers that want to move traditional broadcast strategies into the multiscreen consumer context.
"While some inventory
providers move to walled garden models," Rhind said, "Dailymotion and Adform are committed to offering the world’s leading brands high quality advertising opportunities and supporting an open
technology and data ecosystem."
Dailymotion Exchange, part of Dailymotion Advertising, offers global video inventory across desktop, mobile, tablet, game console, and connected TV in more than
180 countries.
Danish DSP Adform was founded in 2002 and has offices in the U.S., the U.K., Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, the Czech
Republic, Poland, Lithuania and Belarus.
Dailymotion Exchange's DSP partners include AdColony, Google's
DoubleClick, DynAdmic, MobFox, SiteScout, SourceKnowledge, SpotX, Tremor Video and TubeMogul.