Open ad management company Sizmek announced it now has desktop, mobile Web and in-app Media Rating Council accreditation (the only company with ad-serving functionality to claim all three accreditations.) Read the whole story
Nicolle Pangis, who began her career in a junior role at the- fledgling ad technology company 24/7 Real Media, has been named chief operating … Read the whole story
WideOrbit, an ad management software provider, announced its WO Programmatic platform now supports Deal ID. Read the whole story
App Annie, the mobile app data and insights provider, on Thursday said it had secured $63 million in a Series E funding round and … Read the whole story
Smart AdSever's competition is DFP, AppNexus and Rubicon. Read the whole story
One of the themes emerging this year is moments marketing, which is the triggering of timely and relevant messages based on offline events. While … Read the whole story
Research showing a disconnect between tech and marketers is one thing, but in a mobile-first world, will programmatic display transition anyway? Read the whole story