RTBlog
by Felicia Greiff, Staff Writer
The Federal Trade Commission was clear about its position on ad tech and consumer privacy during AdExchanger's Industry Preview. The verdict: Ad tech is growing fast, but it shouldn't be … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace … Read the whole story
by Felicia Greiff
At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad tech world can expect in 2016 in terms of acquisitions, beginning with a … Read the whole story
by Steve Smith
A panelist at MediaPost's "The Reckoning" event this week said ad blocking suggests a Napster-like sea change for news media. Read the whole story
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by Tobi Elkin
Programmatic provider Rocket Fuel on Thursday announced it has named John Lewis, the global president of Nielsen, to its board of directors. Read the whole story
COMMENTARY
by Matthew Westover
Marketers of all stripes can learn a lot from brands getting great results from smart cross-device tactics. Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Eleven days before the Iowa caucuses and 19 days to New Hampshire's first-in-the-nation primary, marketers were eager to hear from insiders. Screens have taken … Read the whole story