Is Ad Blocking The New 'Napster'?

At this week's MediaPost event "The Reckoning" on trust and transparency in the ad and media ecosystem, Alex Skatell, CEO and Founder, The Independent Journal,argued that news content may be in its Napster moment. The relationship between consumer and media is changing, and the ways in which consumers access and bundle news for themselves is forcing a rethinking of the media models. 

The full video from the discussion "Blocked: Who Controls The Ad Experience Now?" is available at the event site. 

1 comment about "Is Ad Blocking The New 'Napster'?".
Check to receive email when comments are posted.
  1. Craig Mcdaniel from Sweepstakes Today LLC, January 22, 2016 at 12:20 p.m.

    I have published over 50,000 different ads in 13 years. NOT one was blocked. Why? They are either embedded text link or coded text link.  The blocking companies can't touch our ads because we don't use banners.  Banners themself are the problem, not the text link behind the banner.

Next story loading loading..