RTBlog
GABBCON (the Global Audience Based Buying Conference) launched last year, born out of a frustration with the lack of standards and shared vocabulary around audience buying for TV and video … Read the whole story
Programmatic software provider TubeMogul has taken on the 800-pound gorilla -- Google -- in a new and unprecedented ad campaign that aims to call … Read the whole story
Five months after the IAB proposed a kinder, gentler, LEANer solution to ad blocking, the digital ad trade bureau is proposing that publishers take … Read the whole story
Native ad SSP (supply-side platform) Sharethrough and DSP (demand-side platform) The Trade Desk announced a partnership at the IAB Programmatic Marketplace conference on Monday … Read the whole story
Denver-based programmatic ad platform Choozle hired Justin Galvin as U.K. country manager to manage its European business. Read the whole story
- COMMENTARY
When it comes to programmatic advertising, TV is the new kid on the block. NBCU, for instance, only recently announced it will make its … Read the whole story
Cross-screen video ad tech company Beachfront Media announced an update to their programmatic offering intended to optimize their supply side platform (SSP) for users. Read the whole story
- COMMENTARY
How far has programmatic TV come, how far is it going, and how fast? That seems to depend to a large extent on who's … Read the whole story
