RTBlog
by Felicia Greiff, Staff Writer
Cadreon's Erica Schmidt gave a presentation on a viewability study at the IAB Programmatic Marketplace. Read the whole story
by Felicia Greiff
Last year, the number of deal-ID transactions, or prearranged trades sold programmatically, increased from 10 million in Q3 to 26 million in Q4, according … Read the whole story
COMMENTARY
by Tom O’Regan, Op-Ed Contributor
Marketers may be pledging allegiance to data-driven marketing, but still aren't sure how to make good on that pledge. According to a study from … Read the whole story
by Gavin O'Malley
Continuing to bolster its mobile analytics offerings, App Annie just bought app marketing data firm AppScotch. "AppScotch's technology and team will strengthen App Annie's … Read the whole story
by Ben Frederick
Some 75% of marketers say they think location-based marketing is important for their business, but only 65% of them think it's accurate. Marketers plan … Read the whole story