RTBlog
Cadreon's Erica Schmidt gave a presentation on a viewability study at the IAB Programmatic Marketplace. Read the whole story
Last year, the number of deal-ID transactions, or prearranged trades sold programmatically, increased from 10 million in Q3 to 26 million in Q4, according … Read the whole story
- COMMENTARY
Marketers may be pledging allegiance to data-driven marketing, but still aren't sure how to make good on that pledge. According to a study from … Read the whole story
Continuing to bolster its mobile analytics offerings, App Annie just bought app marketing data firm AppScotch. "AppScotch's technology and team will strengthen App Annie's … Read the whole story
Some 75% of marketers say they think location-based marketing is important for their business, but only 65% of them think it's accurate. Marketers plan … Read the whole story
