RTBlog
Most people in the ad-tech universe are talking about transparency in one way or another. Transparency means different things to different people--it involves media buys, media pricing, viewability standards, the … Read the whole story
Taboola on Thursday launched Taboola Native, a native ad server that it hopes will help publishers monetize Facebook-like branded content. The new offering is … Read the whole story
Programmatic video platform Altitude Digital announced Thursday that it's partnering with DoubleVerify to combat ad fraud. Read the whole story
Merkle, a privately held marketing agency, reported it made a net revenue of $435 million last year, up 14% from $382 million in 2014. Read the whole story
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon's "supercookies" to arbitration. Read the whole story
The data audience segments required to finely target business-related advertisements through programmatic media channels doesn't exist today, but Dell Computer VP of North America … Read the whole story
Marketers have many definitions of "omnichannel" advertising, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp … Read the whole story
"This is such a widespread problem in the industry," says Moxie's Julia Cantor. "Influencer marketing is growing so fast, and many of these bloggers … Read the whole story
- COMMENTARY
"Another password for yet another site!?" we lament as consumers. While log-in details may eat up our precious brain capacity, there's a reason that … Read the whole story
- COMMENTARY
GfK MRI has partnered with data management platforms (DMPs) to launch 23 online advertising targets that bring actionable insights to political ad campaigns. Read the whole story
